Cookie Policy

This Cookie Policy supplements our Privacy Policy, which describes how Benco Advisory Group (B.E.N.C.O Inc.) handles personal data more broadly. This page explains what cookies are, what categories of cookies we use on this website, and how you can manage your preferences.

We use cookies to keep the site working reliably, to understand how content is used, and (if you choose) to support advertising measurement and relevant messaging. We do not use cookies to provide financial, legal, tax, investment, or career guarantees. Any learning or operational guidance remains educational and professional in nature.

1) What are cookies and similar technologies?

Cookies are small text files stored on your device by your browser. They help websites remember information such as session state, preferences, and—where enabled—anonymous identifiers used for analytics or advertising measurement. Cookies may be first-party (set by this website) or third-party (set by another domain whose services are used on the site).

In addition to cookies, some tools use pixel tags (small pieces of code that trigger a request to a server), local storage, or server-side event collection. When used, these technologies serve similar purposes to cookies: they support site functionality, analytics, and marketing measurement. Any optional analytics or marketing technologies are only activated after consent where required.

2) Cookie lifespans and sources

• Session cookies exist only while your browser is open and are deleted when you close it.
• Persistent cookies remain until they expire or you delete them in your browser settings.
• First-party cookies are set by this website (bencoadvisorygroup.ca) and are typically used for essential functions and preference storage.
• Third-party cookies may be set by service providers (for example, analytics or advertising providers) when those services are enabled.

3) Cookie categories we use

A) Essential cookies (always on)

Essential cookies are required for core site operation. They enable basic functions such as remembering your cookie preference choice and maintaining session continuity. These cookies do not require consent because the site cannot operate reliably without them.

• _site_session helps maintain basic session continuity and operational stability.
• cookie_consent stores your cookie preferences, so the site can respect your choice on future visits.

B) Analytics cookies (optional; consent-based where required)

Analytics cookies help us understand how visitors use the site: which pages are viewed, how long sessions last, and which content is useful. This helps us improve clarity, accessibility, and information structure. When enabled, we may use Google Analytics 4 (GA4) with IP anonymization and a defined retention period. Analytics cookies are only enabled after consent in jurisdictions that require it.

• Examples include _ga and _ga_XXXXXXXXXX.
• Standard analytics retention is configured for 14 months for analytics data.
• We use analytics to improve content and site experience, not to make decisions that have legal or similarly significant effects.

C) Marketing cookies (optional; consent-based where required)

Marketing cookies support advertising measurement and relevant messaging. They can help us understand which content leads to contact requests and how campaigns perform across platforms. If enabled, marketing cookies may be used for conversion attribution, remarketing audiences, and aggregated campaign reporting through providers such as Google Ads and Meta.

• Examples include _gcl_au (Google Ads), _fbp and _fbc (Meta).
• Marketing cookies do not change the educational nature of our services and do not create any guarantees or promised outcomes.
• Where server-side event sharing is used (for example, via a conversion API), identifiers may be hashed and transmitted for matching and attribution.

4) Cookie table

The table below lists common cookies associated with the categories above. The exact set may vary depending on which optional categories you accept and whether third-party tools are enabled.

5) Third-party providers

If you enable optional categories, some cookies and identifiers may be set by third-party providers. Common providers used for analytics and advertising measurement include:

• Google LLC (Google Analytics 4, Google Ads, Tag Manager): policies.google.com/privacy
• Meta Platforms, Inc. (Meta Pixel, Custom Audiences, Conversion API): facebook.com/privacy/policy
• Cloudflare, Inc. (security and content delivery): cloudflare.com/privacypolicy

We do not permit these providers to use site data for their own independent commercial purposes. When optional cookies are disabled, we do not activate those tools from this website.

6) Managing your cookie preferences

You can manage cookie preferences at any time using the “Manage cookie preferences” link in the site footer. This opens a preferences panel where you can accept all cookies, reject non-essential cookies, or choose analytics and marketing categories separately.

• Browser controls: Most browsers let you delete cookies and block future cookies. If you block essential cookies, parts of the site may not function correctly.
• Google opt-out tools: tools.google.com/dlpage/gaoptout and adssettings.google.com
• Meta ad preferences: facebook.com/adpreferences
• Industry opt-out (where available): youronlinechoices.eu

7) Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in how the site works, updates to third-party services, or changes in legal requirements. When we make material changes, we will update the “Last Updated” date and may provide a notice on the website.

8) Contact

If you have questions about cookies or how we use them, contact us using the details below:

• Legal entity: B.E.N.C.O Inc.
• Address: 200 Bay Street, Suite 1700, Toronto, ON M5J 2J2, Canada
• Phone: +1 416 642 7813
• Email: [email protected]